For decades, investors and analysts have relied on traditional industry classifications like GICS, NAICS, or SIC to group companies into sectors and peer groups. However, these rigid categorizations often fail to capture the evolving nature of businesses, especially in an era of technological convergence and rapid industry shifts. Machine learning (ML) offers a more dynamic and data-driven alternative by analyzing company visuals—such as logos, product images, and branding elements—to identify similarities that go beyond predefined classifications. A recent study applies this approach to construct new industry groupings and tests them in industry momentum and reversal. The results show that ML-generated groups lead to superior performance, once again highlighting the potential of image-based classification in financial analysis.